iPhone 5C , get new colors , including blue, green, gray, yellow and pink. 5C iPhone costs $ 99 for 16GB on a two-year contract and $ 199 for 32 GB - essentially the same point as the price of the Apple used to offer their old phones. This phone comes with the new chip , M7 , which will help the movement measuring telephony and the environment.
IPhone 5S will be the same price as the iPhone 5 , and have a 16 GB version for $ 199.32 GB version for $ 299 and the 64GB version for $ 399. This phone comes with a new fingerprint sensor known as "ID touch. " IPhone Users can learn to recognize fingerprints and authenticate their purchase will be digital . Via the App store fingerprints
The new phones were announced Tuesday afternoon at the event, Apple in California. They will be available for sale on September 20. Apple will be launched in more than 100 countries and 270 operators today - including the very important Chinese market .
Apple invested in AuthenTec fingerprint sensor technology footprint priobretyafirmu the summer of last year, an estimated $ 356 million . This gives the company its reputation for safety , an issue that is very important to improve. Corporate clients It can also stimulate a tree in the world of biometric sensors that are not able to obtain goods to consumer electronics . One position in the broader market in the past, However, as Apple and other companies continue to compete in the high - tech and portable console market , it is for the company to establish itself as a leader again .
This also happens to be whether the company can keep its cool factor ,
which Apple CEO Tim Cook and since the 2011 death of Apple co - founder Steve Jobs . Although the company said that the creation of innovative products remains at the core of the company philosophy
is concerned about its ability to innovate , coupled with a depreciation contributed profit 20 percent from a slide from this time last year , when he realesed iPhone 5 .
Apple shares fell 3 percent after the event falling to about $ 492 per share Due delayied decision on the Company Account. Apple is not the only manufacturer of smartphones, but also maintaining large profits and staggering growth of sales. The whole industry is struggling to find buyers for more expensive - and more profitable - models of smartphones, such as the United States and Western European markets are saturated with owners of existing smartphones .
Apple , which traditionally produces a premium smartphone model year , it was hard to compete with cheap smartphones such as Samsung , ZTE , Lenovo and Xiaomi - who have a strong customer base in fast-growing markets such as China. Top rival Apple , Samsung has an edge in the global smartphone race founded . Gartner estimates that in the last quarter, Samsung has 31.7 percent of the global market where as apple is 14.2 percent.During the event , California , said in a statement 5C iPhone has a frame steel body. Apple design guru Jony Ive said in a promotional video that the phone " beautiful , uncompromising and plastic . "
The use of plastic , says Gartner analyst Van Baker , should allow the Apple Company to significantly reduce production costs and the judge did not give more price-sensitive consumers in the world , customers expect quality from Apple.
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