the company said on Monday it was exploring "strategic options" - a code looking for a savior.
At this point, few people seem to want a BlackBerry indeed to buy. Their end products If the bride does not appear, the BlackBerry join the ranks of the has-been technology as Palm. The sharp decline of the BlackBerry shows how consumers and investors require almost immediate change in these days, especially technology. And window to the end of the company's technology, which transmits motion can be really small. Four years ago, BlackBerry was 51 percent of the smartphone market in North America, according to research firm Gartner. And Mike Lazaridis, co-founder BlackBerry his former co-CEO and co-chairman, had promised even more promising future. But then, the company has slowly responded to the new iPhone and Android devices and evaporated sales.
The company currently has 3.4 percent of the market. BlackBerry Council and the current chief executive, Thorsten Heins, announced Monday illustrated in the context of a new beginning, but some analysts and some technical community bought the idea. Instead, the BlackBerry is often grouped with other high once powerful technology as Nokia and Dell, now struggling with expensive and seems to be a strong return to growth, . "The acquisition of BlackBerry is necrophilia," said Jean-Louis Gasse, a former executive at Apple, who is chairman of PalmSource, an attempt to turn the palm was once the leader in portable computers, business software. "Fire BB affected."
He added that the message on the Apple iPhone 5 was typed. "It's a sad old fan BB" Whoever wants or how the company can go to buy a BlackBerry, private financing was not clear Monday.
Speculation has been circulating for years that leading technology companies, including Microsoft,
looked at his BlackBerry and decided to apply. Smaller technology companies located in China, of course,
want the BlackBerry brand, and some of their technology, but the Government of Canada, where the company is located, has made it clear that any recovery would be prohibited for safety reasons National.
If the company decides to go private, it will lose the distraction to manage with a view to the share price
of the company to protect. Quarterly financial results However, it is not clear how the company can be converted into growth and be more attractive to new investors. BlackBerry has significantly lower costs and reduced the workforce. And the bottom of something or defects of their products, they compete with the offer of some of the largest and most profitable
companies in the world, including Apple, Google, Microsoft and Samsung.
While not as pessimistic, Mr Hasse, little hope that the BlackBerry will move much wealth in the shareholders of the company in difficulty. "We do not want a scenario where the value of the company will be much more equipped," Tim Long, an analyst at BMO Capital Markets, a division of Bank of Montreal, wrote in a note to investors. BlackBerry first announced that it is conducting a strategic review in 2012, after Mr. Lazaridis and his other co-chairman and co-CEO Jim Balsillie, resigned in favor of Mr. Haynes, a former executive of Siemens BlackBerry, which came in 2007.
Their subsequent expansion decay of society as consumers to smartphones with full touchscreens, multiple cameras and hundreds of thousands of apps to choose from. BlackBerry devices are nearly the same, often with a half-screen and a physical keyboard. But now the company this year, launched its largest and most ambitious effort to recovery, with its line of BlackBerry 10 phones. But it seems to be too little, too late - the new device are not dented Apple and Samsung link on the market.
The fact that the range of BlackBerry 10 phones quickly led to speculation that the BlackBerry, Palm before it, will be divided into two parts and may gradually disappear, at best, lingering a little more than a brand.
Monday, however, the directors of BlackBerry has not indicated why the company decided today actually need a thorough renovation. "Given the importance and power of our technology and the development of the industry and the competitive environment, we believe that now is the right time to explore strategic alternatives" Timothy D. Dattels a driver monitoring the special committee will assess, said in a statement.
When he was a small Canadian start-up company e-mail and wireless smartphones launched, BlackBerry has repeatedly demonstrated innovation and defied predictions that it will be repaid or competitors such as Palm, Microsoft, Hewlett-Packard and Motorola.
As with many waterfalls, the reasons are complex original BlackBerry. But the appearance of the first iPhone in 2007, is located somewhere near the center. In any private conservation insiders and managers consider BlackBerry iPhone as an entertainment device over a less reliable smartphone, especially for users of BlackBerry users in governments and businesses.
BlackBerry largely built its reputation on innovation in equipment and standards, the first iPhone models were significantly lower. IPhone is less than the BlackBerry devices in areas such as battery life and been using much more data to do their jobs in part because they do not have a global network for BlackBerry.
The roots of the company can also blinded as Apple makes the software and not the hardware, the feature of smartphones. Most of his stories BlackBerry, the company is actively and openly designed phones which are primarily due to the IT departments of business and government. Security interests for business, for example, that one of the latest BlackBerry mobile phones equipped with a camera.
But the advent of the iPhone, and the subsequent purchase of the company Google Android coincided with more companies require their employees to buy. Their own phones Instead of developing a new operating system to compete with Apple and Android system, the company immediately tried to adjust. Their existing software The phone, the flame and the resulting storm, widely regarded as the technology and market failure.
"The world does not stop for a BlackBerry, and we see the result today," said Bill Kreher, an analyst at Edward Jones. When Mr. and Mr. Lazaridis, Balsillie finally commit to develop what became the company's BlackBerry 10, the project was postponed several times. While the new phones and operating systems were more than additional innovation, their biggest problem, according to many analysts, is that the new unit came too late. "The BlackBerry situation would not really say if BlackBerry 10 came out two years ago," says Charles Golvin, technology analyst at Forrester Research. "The question now is whether all these things that the BlackBerry still makes sense as a business."
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